Communication Strategy

Working with you to create the over-arching umbrella that communicates your brand’s goals. The digital communication strategy is the first step in shaping your brand by making sure your message is relevant for your target audience.

  • Brand goals and objectives
  • Target audience
  • Competitive analysis
  • Key messages for each target audience
  • Digital marketing channels
  • Communication timeline based on strategic events

Content writing

Every piece of content must align with your brand voice and goals. I am here to make sure that every page on your website is relevant to your target audience. This is one of the key factors that increase your web traffic and generate leads.

  • Keyword research
  • SEO optimized web content (blog articles, product descriptions, website sections)
  • Current content optimization

Social Media Management

From Facebook to LinkedIn, each social media channel has its particularities. Knowing where your audience is and showing them relevant content is what makes your brand grow. Once the message is out there, it is time to analyze and track performance. As your story develops, so is your target audience and your brand’s potential.

  • Current social media presence analysis
  • Social media strategy
  • Social media calendar
  • Content creation and scheduling
  • Ads management for Facebook, Instagram and Google